Before I even began my first day on the job, I knew our brand was the first project I wanted to tackle .
- We had no online presence
- We needed to have an outlet to for design tools & innovative thinking
- We need to be marketable & practice what we preach
- We need to be visible to the rest of CMG (slowly, but surely)
- We needed to have consistency in the multiple presentations & other materials we were creating and sending across the company
So, here is what we created:
// typeface //
// colors //
// iconography //
// website //
// deck //
Now, all of the future collateral we create, will be recognizable as the Innovation Team. This can be applied to not only keynote decks, print collateral, but design-thinking toolkits we will create as well.