OPTIMIZATION CHEAT SHEET
In an effort to drive incremental audience, the National Content Desk is starting a pilot program to optimize high-traffic and/or high-potential stories in a few test markets.
What does optimization mean?
The story page dissection below is based on an interview the Innovation Team conducted with NCD chief Chris Taylor in September.
A solid check mark here. There should be a video on every page. Is this the best video for the story?
Notice the links to related content throughout the story -- not just at top, bottom, or in the side rail.
At the end of the story, we are giving readers one more opportunity to click to other content. It's like the gum by the cashier's counter.
We want to be very basic but not identical to the headline.
This is something you can't see because it's done in the admin tools, but it's very important.
GOOGLE NEWS KEYWORDS
See No. 5