OPTIMIZATION CHEAT SHEET

 

In an effort to drive incremental audience, the National Content Desk is starting a pilot program to optimize high-traffic and/or high-potential stories in a few test markets.

What does optimization mean?

The story page dissection below is based on an interview the Innovation Team conducted with NCD chief Chris Taylor in September. 

 
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VIDEO

A solid check mark here. There should be a video on every page. Is this the best video for the story?

 
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LINKS

Notice the links to related content throughout the story -- not just at top, bottom, or in the side rail.  

 
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TRENDING CONTENT

At the end of the story, we are giving readers one more opportunity to click to other content. It's like the gum by the cashier's counter.  

 
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PAGE TITLE

We want to be very basic but not identical to the headline.

 
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SEO DESCRIPTION

This is something you can't see because it's done in the admin tools, but it's very important. 

 
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GOOGLE NEWS KEYWORDS

See No. 5