THURSDAY, MARCH 10: 

SXSW BADGE PICKUP: Austin Convention Center, Exhibit Hall 5, 9am-11pm

Bar:
SEARSUCKER, 415 Colorado St. 

RESTAURANT:
JACOBY'S, 3235 EAST CESAR CHAVEZ ST.

MUSIC: 
Mrs. Glass, at the Blackheart, 86 Rainey St.  |  9:00PM
(not a SxSW event; your badge means nothing)

Jacoby's

Jacoby's

Searsucker 

Searsucker 


FRIDAY, MARCH 11: INTERACTIVE

SESSIONS:

11:00am
Lerer’s Theory of Media Evolution – Hilton Downtown, Salon G

12:30 pm
Better Living Through Data and Evidence – JW Marriott, Salons 3 and 4

3:30 PM
What you need to know about doing business in Cuba – Hilton Downtown, Salon D

2:30pM
President Obama Keynote, Dell Hall at the Long Center. (There is a drawing for tickets. SxSW instructions: Interactive, Gold and Platinum Badgeholders can go to their linked SXsocial account, click the “Ticket Drawings” tab and enter the drawing.)

3:30 PM
Go Native or Go Home: Ads and Addictive Content – Downtown Westin, Continental 3

5:00 PM
Mobility Meets VC: Transportation Reinvented – Hilton Downtown, Salon B


BAR:
CU29, 720 Brazos St.

RESTAURANT: 
PUEBLO VIEJO FOOD TRUCK, 907 E 6th St.

Pueblo Viejo

Pueblo Viejo

Whisler's Bar 

Whisler's Bar 

MUSIC: 
VARIETY OF BANDS AT THE CAPITAL ONE HOUSE AT ANTONE'S (FAMOUS BLUES BAR)
305 E. 5th St.  |  8:00PM - Midnight
(Sxsw badge gets you in) 

OPEN HOUSE:
THE CMG INNOVATION/FANS 1ST MEDIA CREATIVE BUNKER,
4 - 6 PM  |  500 SAN MARCOS ST. SUITE 102

PARTY:
COX AUTOMOTIVE WELCOME EVENT, 6:30 - 9 PM PEDDLE 111 W 6TH ST. #300


SATURDAY, MARCH 12: INTERACTIVE

SESSIONS:

9:30 AM
Injecting Machine Learning Everywhere – Austin Convention Center, Room 8ABC

9:30 AM
Innovators or Idiots: Mobile’s Next Big Hits or Misses – Courtyard Marriott, Rio Grande Ballroom

11:00 AM
Game of Drones – JW Marriott, Salons 1 and 2

11:00 AM
Smart Cars, Smarter Cities – Convention Center, Room 8ABC

12:30 PM
Autonomous Cars Will Make us Better Humans – Austin Convention Center, 6AB

12:30 PM
Bio/Tech: Darpa’s Moonshots of the 21st Century – Westin Downtown, Paramount 2 & 3

3:30 PM
How Data Science Can Help Avoid the next Recession – Austin Convention Center, 6AB

5:00 PM
Creating the Modern Media Company, Convention Center – Ballroom D

5:00 pm
Economic Realities: Ad Blocking and Consumer Control – Courtyard Marriott, Rio Grande Ballroom

5:00 PM
Humans, Not Machines: Content is About Connecting – Hilton, Salon F


BAR:
HALF STEP, 75 1/2 RAINEY ST.

RESTAURANT: 
NOVA KITCHEN & BAR, 87 RAINEY ST.

NOVA Kitchen & Bar

NOVA Kitchen & Bar

Half Step Bar

Half Step Bar

PARTY/MUSIC:
The “German Haus” at Lucille, 77 Rainey St. (brought to you by the German Embassy)


SUNDAY, MARCH 13: INTERACTIVE

SESSIONS:

11:00 AM
Big Data Will Choose the Next President – JW Marriott, Salon 5

11:00 AM
Your Future Life with Robots Explained – Austin Convention Center, Next Stage

12:30 PM
Everything’s Harder at Scale – Hilton Downtown, Salon C

12:30 PM
Hacking Your Ride: Transportation Safety and Risk – Austin Convention Center, 6AB

5:00 PM
Autonomous Vehicles are Here, But are we ready? – JW Marriott, Salon 5

5:00 PM
THE SOUTH WON: SPORTS, MUSIC AND THE NEW SOUTH – FOUR SEASONS, BALLROOMS AB


BAR:
FIREHOUSE LOUNGE, 605 Brazos St. (Enter through the hostel bookcase) 

RESTAURANT: 
MICKLETHWAIT BBQ FOOD TRUCK, 1309 ROSEWOOD AVE.  

Firehouse Lounge

Firehouse Lounge

Micklethwait Craft Meat

Micklethwait Craft Meat

PARTY/MUSIC:
“MashBash” (Mashable), The Main, 610 E. 6th St.


MONDAY, MARCH 14: INTERACTIVE

SESSIONS:

9:30 AM
Drinking Wisely in the Craft Beer and Whiskey Boom – The Driskill, Maximillian

9:30 am
The Hyperloop and Flying Cars: Truth or Fiction? – Westin Downtown, Continental 1 & 2

9:30 am
Less is More: Curated Consumption – Hilton, Salon G

9:30 am
The Rise of Greentech Startups in Latin America – ilton, Salon D

12:30 PM
How All Brands Can Win with Game Advertising – Hilton Downtown, Salon J

12:30 PM
How Silicon Valley is Reinventing the Auto Industry – Westin, Continental 1-2

12:30 PM
Personal Rapid Transit – Westin, Continental 3

2:00 PM
The Future of Entertainment: The Channel of You – Four Seasons, San Jacinto room

3:30 PM
How Self-Driving Cars will Remake Cities – Westin, Continental 1-2

3:30 PM
Predicting War with Big Data – JW Marriott Salon C

5:00 pm
The Future of the Non-Flying Auto Industry (Starring Jose Puente of Flexdrive) – Westin, Continental 1 & 2

5:00 pm
12 Inevitable Tech Forces That Will Shape Our Futures – Convention Center, Ballroom D

5:00 pm
The Connected Car As A New Marketplace – Westin, Continental 3

5:00PM
THE FUTURE OF COOL: PREDICTING WHAT’S NEXT IN FASHION – CONVENTION CENTER, 8ABC
 

BAR:
GARAGE, 503 Colorado St. 

RESTAURANT: 
Péché, 208 W. 4th St. 

Garage

Garage

Péché 

Péché 


TUESDAY, MARCH 15: INTERACTIVE

SESSIONS:

9:30 am
Designing for Sh*t That Doesn’t Exist Yet – Courtyard Marriott, Rio Grande Ballroom

9:30 am
Designing for Smartwatches – JW Marriott, Salon A

9:30 AM
Digital Content and the Legality of Web Scraping – JW Marriott, Salon 5

9:30 am
Diversity at Work: Celebrating Results – JW Marriott, Salon 7

9:30 am
Wired Cars: Smartphones Change the Way We Drive – Westin, Continental 3

11:00 am
ESPN His & Hers Live Broadcast – Lustre Pearl East, 114 Linden St

11:00 AM
The Four Horsemen of the Mobile-pocalypse – Hilton, Salon A

11:00 aM
The Sharing Economy and the 21st-Century Workforce – Parkside Upstairs, 301 E. Sixth St

12:30 pm
How to Fight ISIS Without Breaking the Internet – JW Marriott, Salons 3 & 4

12:30 pm
Immersive Content, The Future of Storytelling – Convention Center Ballroom C

12:30 PM
Instagram and Snapchat Content: The New Hustle – Four Seasons, Ballrooms A&B

2:00 pm
Making Distributed Content Work in News – Convention Center, 8ABC

3:30 pm
Policies Impacting Drones and the Future of Flight – Parkside Upstairs

5:00 pm
Closing Remarks: Bruce Sterling – Convention Center, Ballroom D
 

BAR:
MAX's WinE DIVE, 207 SAN JACINTO BLVD.

RESTAURANT: 
HOPDODDY BURGER BAR, 1400 S. Congress ave. ste A190

Max's Wine Dive

Max's Wine Dive

Hopdoddy Burger Bar

Hopdoddy Burger Bar