THE CMG INNOVATION AND FANS 1ST MEDIA DESIGN & INNOVATION GROUPS ARE DELIGHTED TO WELCOME YOU TO AUSTIN AND THE SXSW INTERACTIVE FESTIVAL.

We hope you’ll get a chance to stop by and visit us at 500 San Marcos Street, Suite 102 (near the corner of 5th and San Marcos). We offer free wifi, coffee, and a very cool place to work. There’s also a pub next door. Just sayin’.

We’ve created a suggested schedule for you based on all the things we care about at Cox —  media, cars, data science and such. In some instances, you might see two or three recommended sessions at the exact same time. That’s because we found them both compelling. 

Because you might want to have a little fun while you’re here, we’ve also included restaurants, bars, and other interesting things to do.

A couple of important pre-event reminders and tips:

  • Geography matters. The conference has gotten so spread out that it makes sense to check out the map before you come.
  • Download the SxSW app: The conference occasionally changes locations, cancels sessions etc at the last minute. 
  • Rental cars are mostly useless. Too many roads blocked off, too much traffic. Unless you know you need a rental car to drive out into the country, skip it. Take Uber or a pedicab. 
  • The problem of consecutive sessions during SxSW interactive: If they are both in the same hotel or conference space, fine. But if you try to attend back-to-back sessions involving a venue change, you’ll often arrive at the new venue only to find a fire marshal on hand sending people away.  So, if you’re changing venues, plan for an hour between sessions. Go get lunch or something.

We hope to see you soon. Happy hunting!

Tim Lott
VP, Innovation
Cox Media Group