This schedule of recommended SxSW sessions is heavy on media, cars and other things CMG and Cox Enterprises attendees might care about, including:

  • Workplace culture
  • Diversity and inclusion
  • Innovation/design

Because looking outside our immediate pressures can be inspirational, we also threw in some other sessions that might capture the imagination.


FRIDAY, MARCH 10: INTERACTIVE DAY

SXSW BADGE PICKUP: Austin Convention Center, Exhibit Hall 5, 9am-11pm
 

RECOMMENDED SESSIONS:

11AM - 2PM
Let's Get Agile: Hack Your Project – Westin Austin Downtown Paramount 1

12:30PM - 1:30PM
Austin's Best Transportation & Mobility Startups - Hilton, Salon C

12:30PM - 1:30PM
The Business Case for LGBT Equality - JW Marriott, Salon A/B

2PM - 3PM
Leveraging Social Media to Build Your Brand – JW Marriott Salon E

2PM - 3PM
Latinas In Tech Meetup - JW Marriott, Room 207

3:30PM - 4:30PM
National Strategy for Transportation Data - Hilton, Salon G

3:30PM - 4:30PM
Toward a More Personalized Web - Hilton (Austin Chamber of Commerce)

3:30PM - 4:30PM
Design Intelligently for Artificial Intelligence - Antone’s Capital One House

5PM - 5:30PM
The Tacos of Texas - Convention Center, Room 10A/B

 

RECOMMENDED EAT & DRINK:

Bar:
SEARSUCKER, 415 Colorado St. 

RESTAURANT:
JACOBY'S, 3235 EAST CESAR CHAVEZ ST.

Jacoby's

Jacoby's

Searsucker 

Searsucker 

RECOMMENDED MUSIC & EVENTS:

8PM - 12AM
Official San Antonio Music Concert - Half Step, 75 1/2 Rainey St


SATURDAY, MARCH 11: INTERACTIVE DAY

RECOMMENDED SESSIONS:

9:30AM - 10:30AM
Disrupting J School with Digital Culture - Hyatt Regency, Texas Ballroom 1-3

11AM  - 12PM
Campeones Campeones Olé Olé Olé! (learning from European football champions) - Four Seasons, Ballroom A/B

11AM  - 12PM
Rise of the Good Machines - Courtyard Marriott, Rio Grande Ballroom

11AM  - 12PM
Ending the Ad Blocker Wars - Hyatt Regency, Texas Ballroom 1-3

12:30PM - 1:30PM
Staying Human in the Age of Digital Reporting – Half Step, 75 1/2 Rainey St

12:30PM - 1:30PM
Premium Content in the "Press Play" Culture - Convention Center, 17N

12:30PM - 1:30PM
Media vs Fakers & Haters In the Post-Fact Era - Sheraton Austin, Capital Ballroom

3:30PM - 4:30PM
Is Curated Content Creating Tunnel Vision? - Hyatt Regency Austin Texas Ballroom 1-3

3:30PM - 4:30PM
When the Algorithm Is Running the News - Hyatt Regency, Texas Ballroom 5-7

3:30PM - 4:30PM
Designing Infrastructure for Autonomous Cars - JW Marriott, Salon 7

3:30PM - 4:30PM
Track Your Website Data With Google Tag Manager - Westin, Continental 1

3:30PM - 4:30PM
From YouTube Star to Media Company Co-Founder - Austin Convention Center, Ballroom D

 

RECOMMENDED EAT & DRINK:

BAR:
Whisler's Bar, 1816 E 6th ST

RESTAURANT: 
Revelry Kitchen + Bar, 1410 E 6th St

Revelry Kitchen + Bar

Revelry Kitchen + Bar

Whisler's Bar 

Whisler's Bar 

RECOMMENDED MUSIC & EVENTS:

5PM - 9PM
SxSW Style Kickoff Party/Concert - The Vaughn, 310 Colorado St


SUNDAY, MARCH 12: INTERACTIVE DAY

RECOMMENDED SESSIONS:

9:30AM - 10:30AM
Covering POTUS: A Conversation with the Failing NYT Austin Convention Center Room 18ABCD

11AM - 12PM
Design like a Scientist: A/B Testing UX at Netflix - JW Marriott Salon F/G

11AM - 12PM
Life After Gawker - Austin Convention Center, Ballroom D

12:15PM - 1:45PM
Using Lean Data to Measure Impact – Techspace Austin, 45 Brazos St

12:30PM - 1:30PM
Measuring Media: Big Dreams, Big Data - Hilton (Chamber of Commerce)

12:30PM - 1:30PM
Content Distribution Platforms: Friends or Foes? - Hyatt Regency, Texas Ballroom 1-3

12:30PM - 1:30PM
The Cord Cuts Back: The Future Of Cable TV - Convention Center, Room 12A/B

3:30PM - 4:30PM
Is it 1995 Again? (Email, SEO and the Homepage make a comeback) - Hyatt Regency, Zilker Ballroom 3-4

3:30PM - 4:30PM
Assimilating Self-Driving Cars Into Our Society - Hilton (Chamber of Commerce)

3:30PM - 4:30PM
A/B Testing Secrets Revealed: Uber, Etsy & Intuit - JW Marriott, Salon E

5PM - 6PM
The Perfect American Pairing: Bourbon & BBQ - The Driskill, Maximillian

 

RECOMMENDED EAT & DRINK:

BAR:
HALF STEP, 75 1/2 RAINEY ST.

RESTAURANT: 
NOVA KITCHEN & BAR, 87 RAINEY ST.

NOVA Kitchen & Bar

NOVA Kitchen & Bar

Half Step Bar

Half Step Bar

RECOMMENDED MUSIC & EVENTS:

8PM - 10:30PM
AmherstLive Concert - Bungalow, 92 Rainey Street


MONDAY, MARCH 13: INTERACTIVE DAY

RECOMMENDED SESSIONS:

9:30AM - 10:30AM
Facebook Messenger and the Rise of the Chatbot! - JW Marriott, Salon 8

9:30AM - 10:30AM
The Electoral College and the Future ofPresidential Elections - Hilton, Salon F

11AM - 12PM
Turning Data into Shareable Stories - Convention Center, Rooms 5ABC

11AM - 12PM
Seconds Matter: Capturing Attention in MobileFeed - Hyatt Regency, Zilker Ballroom 1

11AM - 12PM
The Future of Connection - JW Marriott, Salon 5-6

11AM - 12PM
The Future of Warfare - Convention Center, Ballroom EFG

12:30PM - 1:30PM
Watching the Watchmen: Drone Journalism Ethics - Hyatt Regency, Texas Ballrooms 1-3

12:30PM - 1:30PM
Legal Issues in the Virtual Workplace - Hilton, Salon J

12:30PM - 1:30PM
The Future of Work: How to Innovate with Inclusion - Convention Center, Ballroom EFG

2PM - 3PM
Interactive Keynote: Adam Grant - Convention Center, Ballroom D

3:30PM - 4:30PM
How Bots Are Automating Fact-Checking - Hyatt Regency, Texas Ballrooms 1-3

3:30PM - 4:30PM
Creators in Social Media: Enhancing Your Content - Hyatt Regency, Texas Ballrooms 5-7

4:00PM - 7:00PM
CMG Innovation’s Annual SxSW Barbecue - 500 San Marcos, Suite 102 (Corner of 5th and San Marcos, on the San Marcos side)

 

RECOMMENDED EAT & DRINK:

BAR:
FIREHOUSE LOUNGE, 605 Brazos St. (Enter through the hostel bookcase) 

RESTAURANT: 
MICKLETHWAIT BBQ FOOD TRUCK, 1309 ROSEWOOD AVE.  

Firehouse Lounge

Firehouse Lounge

Micklethwait Craft Meat

Micklethwait Craft Meat

RECOMMENDED MUSIC & EVENTS:

8PM - 2AM
Berlin/Brandenburg Interactive Night (Concert) - Barracuda, 611 E. 7th St.


TUESDAY, MARCH 14: INTERACTIVE DAY

RECOMMENDED SESSIONS:

9:30AM - 10:30AM
Future of Automated News: 2016 Election and Beyond - Hyatt Regency, Texas Ballrooms 5-7

11AM - 12PM
Uncovering Trends: Interacting with Big Data – Hotel Van Zandt, Lady Bird Ballroom

3:30PM - 4:30PM
Virtual Reality: The Next News Experience – Hyatt Regency Austin - Texas Ballroom 5-7

11AM - 12PM
Predicting the Future of News: A CTO Perspective - Hyatt Regency, Texas Ballrooms 1-3

11AM - 12PM
Kara Swisher in Conversation with Crooked MediaFounders - Convention Center, Ballroom D

12:30PM - 1:30PM
Media War: Publishers vs. Platforms & Influencers - Hyatt Regency, Texas Ballrooms 1-3

12:30PM - 1:30PM
The Future of Work - JW Marriott, Salon H

2PM - 3PM
Holograms and the Future of Lifestyle VR & AR - JW Marriott, Salon 3-4

2PM - 3PM
This Is Your Brain On Story: Neuroscience+TheMoth - Convention Center, Rooms A/B

2PM - 3PM
Spotify and The New Music Economy - Convention Center, Room 12AB

3:30PM - 4:30PM
The Rise of Self-Driving and Connected Cars - Old School Bar (401 E. 6th St)

3:30PM - 4:30PM
Refinery29 and Kesha Discuss Reclaiming the Internet - Convention Center, Ballroom D

3:30PM - 4:30PM
Elevating a New Generation of Journalists of Color - Hyatt Regency, Texas Ballroom 1-3

5PM - 6PM
From Trump to Trolls: How Muslim Media FightsBack - Hyatt Regency, Texas Ballrooms 1-3

 

RECOMMENDED EAT & DRINK:

BAR:
GARAGE, 503 Colorado St. 

RESTAURANT: 
Péché, 208 W. 4th St. 

Garage

Garage

Péché 

Péché 

RECOMMENDED MUSIC & EVENTS:

8:30PM - 1:30AM
SxSW Interactive Closing Party - Stubbs, 801 Red River St.


WEDNESDAY, MARCH 15: INTERACTIVE DAY

RECOMMENDED SESSIONS:

11AM - 12PM
Learning From the 1st VR Boom to be Successful Now - JW Marriott, Salon 3-4

11AM - 12PM
The State of the Open Internet In the Age of Trump - JW Marriott, Salon A/B

2PM - 3PM
Human-Centered Design in VR - JW Marriott, Salon 3-4

2PM - 3PM
ThoughtPolice - How the End of Privacy Is Near - JW Marriott, Salon 1-2

3:30PM - 4:30PM
Gone Fishing: How to Not Let Clickbait Reel You In - JW Marriott, Salon H

5PM - 6PM
Who Has the Guts to Invest in Content? - JW Marriott, Salon F/G

 

RECOMMENDED EAT & DRINK:

BAR:
MAX's WinE DIVE, 207 SAN JACINTO BLVD.

RESTAURANT: 
HOPDODDY BURGER BAR, 1400 S. Congress ave. ste A190

Max's Wine Dive

Max's Wine Dive

Hopdoddy Burger Bar

Hopdoddy Burger Bar