CMG 2017 WEATHER PROTOTYPES


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CMG INNOVATION TEAM

  • Concept 1: Explanatory Journalism
  • Concept 2: Storytelling 
  • Concept 3: Weather Vault  
  • Concept 4: Weather Calendar 

Goals & Next Steps:

  1. To create 3-4 new prototypes for testing
  2. To approach the weather with these priorities: 
    • De-emphasize commodity data 
    • Focus on relevant, timely and useful information 
    • Take a conversational approach to delivery 
    • Going beyond the green screen 
  3. To partner with CMG-TV stations to further develop approved prototypes 
  4. Test
  5. Determine next steps for implementation